Pay-Per-Click Advertising


Business man pointing the text: Pay-Per-Click

Put Your Brand in Your Customers' Hand

PPC stands for pay-per-click, which is a digital marketing method in which advertisers pay a fee each time their ads is clicked. It's basically a process of buying site-visitors, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

If you are using PPC marketing, every time your ad is clicked, and a visitor is sent to your website, you will pay the search engine a small fee. When used correctly and srategically, the fee is trivial, because the visit is worth more than what you pay for it.  As an example, if you were to pay $4 for the click, but the click resulted in a $450 purchase from your site, then the ROI is significant! 

For a PPC campaign to be successful, there is a great deal of strategic planning and research that is done in advance.  Some of that includes researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up landing pages that are optimized for conversions. Search engines reward advertisers who utilize relevant, strategically targeted campaigns by charging them less for each  click. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So it’s important to understand the PPC process before investing in a campaign.


Paid Media

Our paid media services are ROI focused, and designed to deliver customers. You only pay when someone actually visits your site.  With strategic planning, your ads are placed in front of customers most likely to purchase your products or services.

Facebook Advertising

Facebook has an unmatched targeting system which allows for hyper-targeting.  Facebook Ads has two main strengths: retargeting and the ability to introduce your brand to potential customers.

Google Ads

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Bing Ads

Twitter Ads

Digital Display

Next Steps...

Contact us today to discuss your marketing goals and how we can help generate more potential customers through digital ppc marketing for your company!